About

We build brands.
We tell stories.
We create experiences.

Sole Source Design is a collaborative creative services provider specializing in next-level brand and design solutions. From freelance design solutions to a fully integrated branding and marketing strategy, we have all the resources needed to drive remarkable results for your business.

Hi, I'm Susan.

Creative Director, Designer

& Brand Strategist

SUSAN MACCARGAR

The source behind the creative magic.

Sole Source Design started as a side hustle and has grown into a collaborative freelance design consultancy.

With over 20 years of experience as a designer and creative strategist, I love bringing brands to life through purposeful design and engaging storytelling. I’m passionate about helping businesses with fresh ideas, whether crafting standout branding or designing unique spaces. It’s rewarding to see companies shine and amplify their impact in the marketplace.

I’ve collaborated with exceptional creative leaders and designers across diverse industries. I’ve contributed to transforming start-ups into renowned names, embraced innovative technology, and helped elevate brands into cultural icons that redefine workspaces and experiences.

Along my journey, I’ve worked with dynamic brands including Wells Fargo, Bank of America, Ernst & Young, Compass Group, and LendingTree, and played a role in creating exciting fan experiences for sports teams in the NFL and NHL.

By forging partnerships with businesses and creative agencies of all sizes, together we breathe life into visions and set new benchmarks in the world of design.

BIG THINKERS

We are:

We are passionate about forming strong partnerships and connecting with like-minded individuals.

Everything begins with a spark of inspiration or a meaningful discussion.

Our approach involves deeply engaging with your vision and transforming it into tangible results. What sets us apart? We firmly believe that success is rooted in strategic thinking, valuable insights, intuition, and the natural energy that emerges right from the project’s inception. The ultimate outcome? Designs that ignite your business and drive remarkable outcomes.

GUIDING PRINCIPLES

We believe:

Trust the process

Also, enjoy and believe in the process. If you align yourself with the right team and lean into the unknowns and challenges, you’ll see a huge benefit as a result of the process. It is a worthwhile, long-term investment that every company considering a new brand identity or rebrand needs to understand and embrace.

Design with purpose

Let your intentions shine in your work. Tell your story with authenticity and make lasting impressions.

Consistency is key

Everything communicates. Brand consistency builds trust, brand recognition, and loyalty.

Curiosity is growth

Always be curious. Surround yourself with people smarter than you. Seek knowledge and adventure. Lean into change and move the needle.

Choose integration over disruption

Sure, any brand can disrupt the industry with a revolutionary idea. Remember, for every action there is a reaction, and your brand must have a fully integrated marketing plan that hits all of the channels and be positioned to effectively respond and evolve with customers.

Actively listen...

...to industry leaders, key audience members and stakeholders, colleagues, employees, and customers. Spark conversations. Listen. Turn insights into actions. Build a following and create lifetime fans.

Break the mold, to remake the mold, to break through the noise

Be the solution to a problem in an innovative way and stand out from the crowd. Create a brand narrative through authentic storytelling, lead with empathy, and connect on an emotional level, putting the customer at your brand's core.

Evolve with purpose

A strong process-driven approach and a passion for brand development and storytelling drive us. Humans are constantly evolving, and we make decisions based on emotions. At Sole Source Design, we believe in helping our customers build and evolve their brands with purpose, connect emotionally with the community, and invite them to be a part of something bigger. That's where the magic happens.